Internet Advertising growing with a slowdown

Latest news on ecommercetimes.com tells about Reasearch firm eMarketer predicting a slowdown in consumer spendings in the united States online advertising spendings this year.
I believe they are not talking about advertising spendings this year will be lesser than last year, however they are talking about the persentage of growth this year will be lesser than last year since another report states that Internet advertising sales has reached $7.9 billion in the first six months this year, however the pace of growth is declined sligltly. Read more