Search Engine Marketing, also called SEM, is generally identified as the paid marketing using search engines like, Google, Yahoo, MSN. Internet Marketing is blown over by consulting firms that claim to have expertise managing SEM for you. I would like to share a few insights from my understanding and interactions with these consulting firms. But, first, would like to know your view point and if any specifics we can discuss here.
Feel free to leave a comment and we shall take the discussions in the following article.