Pankaj Jain-Internet Marketing Blog-SEM Tips

July 30, 2009

Yahoo Microsoft Search Deal

Filed under: Internet News,sharing — by pankajj @ 3:00 pm
Tags: , , , , ,

So finally an official announcement of global deal between MSN Search Engine and Yahoo.  After investing so much of money on developing the new search platform and a huge advertising spends, this is the only left business partnership for MS to justify all the investments. If Bing is not able to aquire 40% market share in the next one year, MS CEO should be on fire.

All said, it is now know that Bing platform is really an advanced version of what Google displays. Online users are expecting more now and thats where Bing will step into. The only huge difference in the search industry between Google and everyone else is its huge database, due to which you have results for almost anything you type from any corner of the world.

Yes the market is growing, so is the competition. The market share may change, slow down growth rate for some, however may not reduce overall revenues.

The way I look at internet, someone who is eying to know everything you do online is a great danger and should not be supported. Rightly even the bad guy leves the society with greater markets to grow.

Without Google there would never have been such a strong medium, market, platform spread so fast and wide. Having said that, I am in no ways a admirer or follower of Google.

Infact find YAHOO cleaner than all the other players in the market who stood by its ethicates and now has to bow down the investment pressure and rightly. ONe should not try to push the elephant all alone when there is no other backing rather open up all doors and let the energy flow.

At times to be a spectator is the best position to be in rather than a player

July 13, 2009

Understanding your online business needs and target audience

So, we all claim to be Online Marketing Professionals. A dig into what are we here for, is our job to do SEO, SEM, email marketing, social media blast, run viral, blog, twit (did I miss anything..forget it)..Hey is this sounding like a clerk, who is assigned a excel sheet to organize the accounts.

Well, most of the time, in trying to cope with the existing market pressures, everything ends up into a number game and the base objective is lost. I am sure the base objective is not the number game. And, am not trying to take away credit from we the professionals in this space. the objectives run from top to bottom and when we say it is lost, again it flows from top to bottom.

Here, the top strategic minds are paid a bomb not to meet numbers, but to always be focused on business objectives and drive the team towards the same. Now, if that is the case, where does the disconnect happen and why?

I have a couple of stories from my own experience, however, I open this discussion for you all to see, whether we are on the same page..


Pankaj J

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