Pankaj Jain-Internet Marketing Blog-SEM Tips

July 13, 2009

Understanding your online business needs and target audience

So, we all claim to be Online Marketing Professionals. A dig into what are we here for, is our job to do SEO, SEM, email marketing, social media blast, run viral, blog, twit (did I miss anything..forget it)..Hey is this sounding like a clerk, who is assigned a excel sheet to organize the accounts.

Well, most of the time, in trying to cope with the existing market pressures, everything ends up into a number game and the base objective is lost. I am sure the base objective is not the number game. And, am not trying to take away credit from we the professionals in this space. the objectives run from top to bottom and when we say it is lost, again it flows from top to bottom.

Here, the top strategic minds are paid a bomb not to meet numbers, but to always be focused on business objectives and drive the team towards the same. Now, if that is the case, where does the disconnect happen and why?

I have a couple of stories from my own experience, however, I open this discussion for you all to see, whether we are on the same page..


Pankaj J


  1. I saw something about this on TV last night. Might be up on youtube already was on channel 10.

    Comment by Olivia — July 24, 2009 @ 10:29 am |Reply

  2. Ya its a good thing but little confuse

    Comment by Nagaraj — August 13, 2009 @ 6:11 pm |Reply

  3. thanks for the tips for internet marketing… keep it up thanks a lot

    Comment by LOCAL — August 28, 2009 @ 4:25 pm |Reply

  4. Good information you just sited. Like it!

    Comment by Tree service — October 23, 2009 @ 5:19 pm |Reply

  5. I totally agree with that idea!

    Comment by tree trimming — November 7, 2009 @ 12:00 am |Reply

  6. Great information, I found it nicely detailed and oriented. I will have to bookmark this page and def keep up to date with it. Nice work!

    Comment by Rus — December 2, 2009 @ 11:07 pm |Reply

  7. This is a very well organized blog. Nice posts, interesting and knowledgeable information like this post. Hope to see good post again.

    Comment by Jerry — January 5, 2010 @ 4:14 pm |Reply

  8. This is a very well organized blog. Nice posts, interesting and knowledgeable information like “this 1”. Hope to see good post again.

    Comment by logicwise — January 5, 2010 @ 11:48 pm |Reply

  9. Wow! Good topic and it really cought my attention on reading more of your blog!

    Comment by logicwise — January 7, 2010 @ 6:48 pm |Reply

  10. you’r a brilliant person.. it usefull for all people..
    bye austin

    Comment by India properties — January 16, 2010 @ 5:22 am |Reply

  11. great post.
    Thanks bro.
    alway posting!

    Comment by Sassy — January 18, 2010 @ 4:30 pm |Reply

  12. Try taking SEO in house and saving some money. Good old fashion do-it-yourself. It’s not hard, you just need a little guidance.

    Comment by Pete — January 25, 2010 @ 8:22 pm |Reply

  13. nice post . keep posting . thx for do follow blog

    Comment by ojanogeb — February 6, 2010 @ 12:45 pm |Reply

  14. Really great post! Very informational. Ive learned so much from it.

    Comment by Patrik — March 4, 2010 @ 4:28 pm |Reply

  15. great information,its so useful for me,keep posting,thanks

    Comment by TutorialBisnisBlog — March 5, 2010 @ 4:50 pm |Reply

  16. hey, great info. on this site, I like the writting style awesome work cheers

    Comment by Fitness Now — March 16, 2010 @ 8:25 pm |Reply

  17. Thanks for putting things into perspective. I enjoyed the post, and look forward to others.

    Comment by affiliate businesses — March 20, 2010 @ 5:39 pm |Reply

  18. Wow,,,wonderful inforamtion here..Marketing is so vast and each changing. Markting via the web is a new marketplace in itself. I”m subscribed. I appear foward to checking back again and getting a lot more of this useful information you’ve right here. Fantastic discover.

    Comment by digital brand marketing — March 31, 2010 @ 4:23 pm |Reply

  19. online business is the future of making money. the rising number of internet users would mean that there would be more online transactions and online business oppurtunities.

    Comment by Cindy Kern — April 7, 2010 @ 2:14 am |Reply

  20. Its the growth of the internet that has spawned the growth of internet marketing too.

    Comment by Houses Burnley — June 7, 2010 @ 1:25 pm |Reply

  21. The internet has certainly provided the necessary avenue for online businesses to flourish.

    Comment by Louisiana Deep Sea Fishing — July 19, 2010 @ 8:05 am |Reply

  22. There was a time when internet marketing could not even have been contemplated.

    Comment by Umrah — July 20, 2010 @ 1:10 pm |Reply

  23. hi pankaj can we have a link exchange?? tnx..

    Comment by buzzMeUp — September 25, 2010 @ 10:29 pm |Reply

  24. thans mate, its very usefull for me . and also I like the writting style awesome work cheers

    Comment by General Forums Discussion — November 9, 2010 @ 7:02 am |Reply

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