Pankaj Jain-Internet Marketing Blog-SEM Tips

August 27, 2009

Moving on to www.pankajj.com

Filed under: seo tips — by pankajj @ 5:46 pm

hey..I am moving to http://www.pankajj.com

Catch you there from here on..

Cheers

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December 27, 2006

Latent Semantic Indexing

Filed under: SEO,seo tips — by pankajj @ 7:13 am

Alot of you guys might have seen a turn around in your rankings in Search Engines. However not many are aware of the fact that a new human touch is getting applied to search in the form of Latent Semantic Indexing. With this method search engines are giving more prominance to meanings of the terms rather than the exact match. For example when you are searching for “Search Engine”, results will relate to search engine marketing industry and not from automotive engines. This element also adds to more emphasis on one way linkings with similar related meaningful keyphrases.

Read more on seobook.com

November 8, 2006

Email Marketing: Strategic Planning

Filed under: SEO,seo tips,sharing — by pankajj @ 12:40 pm

Now here is my question, what is e-mail marketing?  What’s the purpose of e-mail marketing? Who is the target?

According to what I understand, E-mail marketing is all about hitting the mail box of a internet user and telling him that here I am standing for you with this offer, click here and its all yours.

We try saying this in different ways, today we see many spam email hitting our mail boxes. I will try and list out a few concepts used now-a-days:

  • E-mail with just a image that in turn links to their tracked webpage
  • E-mail with promotional text and a images again linking to their tracked webpage
  • E-mail with a gesture like “I found this, you also try, its good” kind of presentation with an affiliate tracking url attached to the link page.
  • The best I liked was a simple email template with small 4 liner, to the point, conveying it all.

Maybe the idea of what type of e-mails do we sent has many factors to look into:

  • Target audience
  • Their behavior pattern
  • Their age group
  • Their buying power
  • Is it B-to-B or B-to-C targeting

The template design inputs are more of influenced by these factors:

  • The team leader’s mind set
  • The target audience age group
  • The target audience profile

Some profiles like to the point reading, its like scanning the text, some get influenced by colors, some like to have offers associated with it, some like free stuff.

All in all everyone dances on the same lines “WTIFM”. You would wonder now what do you mean by “WTIFM”?

Your current thoughts are very closely associated with the answer and that is “WHATS THERE IN FOR ME”.

When an e-mail template hits this target of any age group, any profile, any audience, any behavior pattern, you get that click.

Before pitching any e-mail, test it by mailing it to the ones you know and that fall into your target list profile criteria, take inputs, definitely you will come up with opinions you might have never thought of.

Its better to sent mails to 10000 id’s once every week after following the rights and getting 100 clicks through, than mailing 50000 every week and getting 50 clicks through. You save your bandwidth, you have less chances of termed a spammer and the resultant effect is more fruitful.

I shared my idea’s, do mail me yours at pankajvjain at gmail dot com

Cheers

Pankaj Jain

SEO

October 12, 2006

New Indian Search Engine

Filed under: seo tips — by pankajj @ 7:42 pm

So finally we have something that seems to stay for long coming from India. http://www.guruji.com

A search engine, seems preety friendly, lets see how long can it sustain.

September 27, 2006

SEO blogs

Filed under: SEO,seo tips — by pankajj @ 10:50 am

I keep looking for good blogs that talk about Search Engine Optimization, Internet Marketing, Affiliate Marketing, E-mail Marketing, Internet Advertising. The ones I generally come across are associated with a Online Marketing firm, using the blog platform to promote business. I agree, business is a important and core for all activities, however I believe blogging is all about sharing. So please mail me when ever you come across a blog thats bias and we all can learn from there. I would love to link it from this blog.

My intention is to keep sharing from this platform and link to all good resources for everyone in this industry.

September 26, 2006

Email Marketing-Strategic Planning

Filed under: seo tips — by pankajj @ 7:12 pm

Hey just sharing with you all, I just posted an article about “Email Marketing-Strategic Planning” on ezine articles.com. Do check this out and share your feedback here.

September 20, 2006

7 Components for SEO’s

Filed under: seo tips — by pankajj @ 8:42 am

Hi, just came across a well written article about “7 Components of a well rounded SEO-Program” by Brandon Cornett. A worth reading and following. http://www.isedb.com/db/articles/1524/

Cheers

September 15, 2006

Some of my articles

Filed under: seo tips — by pankajj @ 8:35 pm

I went on reading articles day after day and suddenly penned a few my self for search engine optimization, hang on, I am not here to narrate them, for all of you who like to share more on seo, do sent me your feedback after reading my articles on ezinearticles.com category-search engine optimization.

Cheers

August 4, 2006

15 Seconds on the webpage

Filed under: seo tips — by pankajj @ 3:35 pm

This one is a very good article I just read and I would like to share this with all.

15 Seconds on the Web

May 5, 2006

Seo rules or games

Filed under: seo tips,sharing — by pankajj @ 7:20 pm

I have a habit of reading all seo newsletters I get from all sources, now-a-days I find most of them say the same thing, just the language changes. Sometimes it seems like all are copying each other. Alot of buzz is about ethics in seo. Let me ask you all so called experts, what do you mean by ethics, does these search engine owners work on ethics, everybody on internet is for making money, so where does ethics / non-ethics come from. For me it is like play to win and don't get injured. The SE is your opponent and you have to beat him to reach the top. This is one question I ask to all seo experts in the market going around, circulating articles, firstly do you circulate articles for knowledge or backlinks? Can you please give me 10 words, typing them we get the best or the most relevent site on top in any search engine. If not who brought it on top, may be one of you.

So what is the buzz all about, if you have some thing to share, please do however just don't misguide for getting links and selling your tools.

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