Pankaj Jain-Internet Marketing Blog-SEM Tips

September 23, 2007

Exploring Internet Marketing

Filed under: Internet News,SEO — by pankajj @ 6:04 pm
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Internet Marketing is growing. With more money pouring in the industry, corporates realizing the growing importance of Internet presence, we are in the fastest growing marketing segment.

One of the prime reasons we can identify is that marketing is all about grabbing attention and  influencing the decision. Marketing is not just fulfilling demand, its also about generating demand. Now we can see, internet occupies a lot of buyers time, marketing firms are targeting any and every online segment.

On of the prime development in Internet industry is vertical segmentation. giants like Google and Yahoo have identified the importance of providing users with various forms of searches like personalized search, image search, blog search, news search and so on and so forth. Why do we see these new developments since more marketing brains are getting in Internet, vertical marketing, targeted segmentation is growing weight.

Its more important to be present in platforms where your target audience visits then in any and every platform..

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December 27, 2006

Latent Semantic Indexing

Filed under: SEO,seo tips — by pankajj @ 7:13 am

Alot of you guys might have seen a turn around in your rankings in Search Engines. However not many are aware of the fact that a new human touch is getting applied to search in the form of Latent Semantic Indexing. With this method search engines are giving more prominance to meanings of the terms rather than the exact match. For example when you are searching for “Search Engine”, results will relate to search engine marketing industry and not from automotive engines. This element also adds to more emphasis on one way linkings with similar related meaningful keyphrases.

Read more on seobook.com

November 8, 2006

Email Marketing: Strategic Planning

Filed under: SEO,seo tips,sharing — by pankajj @ 12:40 pm

Now here is my question, what is e-mail marketing?  What’s the purpose of e-mail marketing? Who is the target?

According to what I understand, E-mail marketing is all about hitting the mail box of a internet user and telling him that here I am standing for you with this offer, click here and its all yours.

We try saying this in different ways, today we see many spam email hitting our mail boxes. I will try and list out a few concepts used now-a-days:

  • E-mail with just a image that in turn links to their tracked webpage
  • E-mail with promotional text and a images again linking to their tracked webpage
  • E-mail with a gesture like “I found this, you also try, its good” kind of presentation with an affiliate tracking url attached to the link page.
  • The best I liked was a simple email template with small 4 liner, to the point, conveying it all.

Maybe the idea of what type of e-mails do we sent has many factors to look into:

  • Target audience
  • Their behavior pattern
  • Their age group
  • Their buying power
  • Is it B-to-B or B-to-C targeting

The template design inputs are more of influenced by these factors:

  • The team leader’s mind set
  • The target audience age group
  • The target audience profile

Some profiles like to the point reading, its like scanning the text, some get influenced by colors, some like to have offers associated with it, some like free stuff.

All in all everyone dances on the same lines “WTIFM”. You would wonder now what do you mean by “WTIFM”?

Your current thoughts are very closely associated with the answer and that is “WHATS THERE IN FOR ME”.

When an e-mail template hits this target of any age group, any profile, any audience, any behavior pattern, you get that click.

Before pitching any e-mail, test it by mailing it to the ones you know and that fall into your target list profile criteria, take inputs, definitely you will come up with opinions you might have never thought of.

Its better to sent mails to 10000 id’s once every week after following the rights and getting 100 clicks through, than mailing 50000 every week and getting 50 clicks through. You save your bandwidth, you have less chances of termed a spammer and the resultant effect is more fruitful.

I shared my idea’s, do mail me yours at pankajvjain at gmail dot com

Cheers

Pankaj Jain

SEO

October 25, 2006

Google Search Feature “Google Co-op”

Filed under: Internet News,SEO,sharing — by pankajj @ 2:26 pm

Hey,

Check this out and share your comments with me http://www.google.com/coop/

Pankaj Jain

October 18, 2006

First Corporate Blog Directory

Filed under: Internet News,SEO — by pankajj @ 1:16 pm

For all corporate blog owners, finally a platform exclusively meant for them has evolved. iblogbusiness.com, first corporate blog directory also we can call it to be a corporate blog search engine.  click here for more

 Pankaj Jain

SEO

Oral Search Engine

Filed under: Internet News,SEO — by pankajj @ 12:57 pm

This could be a big leap in Internet Search Industry with a European research consortium recently getting €2.8 million boost from the EU’s research funding programme to develop a search engine that responds to questions asked orally. Once fully developed, the service will be multilingual with a focus on mobile applications so users can ask for and receive information on their mobile phones.  click here for more…

Pankaj Jain

SEO

Yahoo’s Ad Paltform known as Panama had gone live

Filed under: Internet News,SEO — by pankajj @ 10:17 am

The much awaited Yahoo’s Ad Paltform known as Panama had gone live finally. It seems to have new features added, the most important one is ad placement will not be just based on Bids, however also from CTR (click through rate), termed as ad quality.

October 4, 2006

searchmash.com a Google Platform Revealed

Filed under: SEO — by pankajj @ 3:44 pm

By this time I believe all of us know that http://www.searchmash.com/ is a testing search engine of Google. Here we can currently see somethings different from the normal search result page of Google.

  • This page looks neater, since the chached page link, more from this site and others can be seen after clicking on the green colour url.
  • You also get the top 3 image search results for the same keyword.
  • To go to the next result page all you need to do is press your space bar and the next ten results show up just below the previous 10.
  • You can see the numbers showing up like we can see in yahoo.
  • One thing thats wondering me is a feature where a user can drag a search result and change the whole result page order. If google is planing to add a human touch this way and this will play a role in the search result for the same keyword, the next time someone searches, then I think a human touch can make it very easy to influence the results.

Its said this is build on Ajax platform something MSN LIve.com is build upon.

September 28, 2006

Steeling your adsense code

Filed under: SEO — by pankajj @ 12:45 pm

This one’s a good blog post by Amit Agarwal, talking about what can happen when someone steels your adsense code. Also he provides you with some tips of how to deal with such situation. Read more

September 27, 2006

Fastest growing social network – Wallop

Filed under: SEO — by pankajj @ 1:24 pm

Wallop, the upcoming latest social networking site that’s supposed to be the biggest challenge to Myspace.com and Friendster just landed $10 million in venture capital from Microsoft Research Labs. Read more

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