Pankaj Jain-Internet Marketing Blog-SEM Tips

July 30, 2009

Yahoo Microsoft Search Deal

Filed under: Internet News,sharing — by pankajj @ 3:00 pm
Tags: , , , , ,

So finally an official announcement of global deal between MSN Search Engine and Yahoo.  After investing so much of money on developing the new search platform and a huge advertising spends, this is the only left business partnership for MS to justify all the investments. If Bing is not able to aquire 40% market share in the next one year, MS CEO should be on fire.

All said, it is now know that Bing platform is really an advanced version of what Google displays. Online users are expecting more now and thats where Bing will step into. The only huge difference in the search industry between Google and everyone else is its huge database, due to which you have results for almost anything you type from any corner of the world.

Yes the market is growing, so is the competition. The market share may change, slow down growth rate for some, however may not reduce overall revenues.

The way I look at internet, someone who is eying to know everything you do online is a great danger and should not be supported. Rightly even the bad guy leves the society with greater markets to grow.

Without Google there would never have been such a strong medium, market, platform spread so fast and wide. Having said that, I am in no ways a admirer or follower of Google.

Infact find YAHOO cleaner than all the other players in the market who stood by its ethicates and now has to bow down the investment pressure and rightly. ONe should not try to push the elephant all alone when there is no other backing rather open up all doors and let the energy flow.

At times to be a spectator is the best position to be in rather than a player

July 13, 2009

Understanding your online business needs and target audience

So, we all claim to be Online Marketing Professionals. A dig into what are we here for, is our job to do SEO, SEM, email marketing, social media blast, run viral, blog, twit (did I miss anything..forget it)..Hey is this sounding like a clerk, who is assigned a excel sheet to organize the accounts.

Well, most of the time, in trying to cope with the existing market pressures, everything ends up into a number game and the base objective is lost. I am sure the base objective is not the number game. And, am not trying to take away credit from we the professionals in this space. the objectives run from top to bottom and when we say it is lost, again it flows from top to bottom.

Here, the top strategic minds are paid a bomb not to meet numbers, but to always be focused on business objectives and drive the team towards the same. Now, if that is the case, where does the disconnect happen and why?

I have a couple of stories from my own experience, however, I open this discussion for you all to see, whether we are on the same page..

Regards,

Pankaj J

August 3, 2008

Search Engine Marketing

Filed under: sharing — by pankajj @ 6:52 pm
Tags:

Search Engine  Marketing, also called SEM,  is generally identified as the paid marketing using search engines like, Google, Yahoo, MSN. Internet Marketing is blown over by consulting firms that claim to have expertise managing SEM for you. I would like to share a few insights from my understanding and interactions  with these consulting firms. But, first, would like to know your view point and if any specifics we can discuss here.

Feel free to leave a comment and we shall take the discussions in the following article.

November 8, 2006

Email Marketing: Strategic Planning

Filed under: SEO,seo tips,sharing — by pankajj @ 12:40 pm

Now here is my question, what is e-mail marketing?  What’s the purpose of e-mail marketing? Who is the target?

According to what I understand, E-mail marketing is all about hitting the mail box of a internet user and telling him that here I am standing for you with this offer, click here and its all yours.

We try saying this in different ways, today we see many spam email hitting our mail boxes. I will try and list out a few concepts used now-a-days:

  • E-mail with just a image that in turn links to their tracked webpage
  • E-mail with promotional text and a images again linking to their tracked webpage
  • E-mail with a gesture like “I found this, you also try, its good” kind of presentation with an affiliate tracking url attached to the link page.
  • The best I liked was a simple email template with small 4 liner, to the point, conveying it all.

Maybe the idea of what type of e-mails do we sent has many factors to look into:

  • Target audience
  • Their behavior pattern
  • Their age group
  • Their buying power
  • Is it B-to-B or B-to-C targeting

The template design inputs are more of influenced by these factors:

  • The team leader’s mind set
  • The target audience age group
  • The target audience profile

Some profiles like to the point reading, its like scanning the text, some get influenced by colors, some like to have offers associated with it, some like free stuff.

All in all everyone dances on the same lines “WTIFM”. You would wonder now what do you mean by “WTIFM”?

Your current thoughts are very closely associated with the answer and that is “WHATS THERE IN FOR ME”.

When an e-mail template hits this target of any age group, any profile, any audience, any behavior pattern, you get that click.

Before pitching any e-mail, test it by mailing it to the ones you know and that fall into your target list profile criteria, take inputs, definitely you will come up with opinions you might have never thought of.

Its better to sent mails to 10000 id’s once every week after following the rights and getting 100 clicks through, than mailing 50000 every week and getting 50 clicks through. You save your bandwidth, you have less chances of termed a spammer and the resultant effect is more fruitful.

I shared my idea’s, do mail me yours at pankajvjain at gmail dot com

Cheers

Pankaj Jain

SEO

November 5, 2006

Microsoft again

Filed under: Internet News,sharing — by pankajj @ 5:21 pm

In 1997 we all saw Microsoft investing (US)$150 million in Apple Computer, this could be said to be the revival of Apple. Now is the turn of Linux. You would wonder what is this news doing in Internet Marketing blog. We see Google moving ahead, introducing new tools, buying Youtube and stuff like that. Such news keep pouring in. All these news say that the search engine giant is moving ahead with the technology and spreading wings.

Well here let me be very honest, I don’t like google at all. MSN struggling to compete with google and Yahoo. With this move Microsoft is also spreading wings and looking forward to where the trend is moving towards i.e. open source.

Soon in coming years we will see this agreement playing an important role in LIVE.com. May be I am wrong and the chances are that I am foreseeing what lies beneath.

October 25, 2006

Google Search Feature “Google Co-op”

Filed under: Internet News,SEO,sharing — by pankajj @ 2:26 pm

Hey,

Check this out and share your comments with me http://www.google.com/coop/

Pankaj Jain

May 5, 2006

Seo rules or games

Filed under: seo tips,sharing — by pankajj @ 7:20 pm

I have a habit of reading all seo newsletters I get from all sources, now-a-days I find most of them say the same thing, just the language changes. Sometimes it seems like all are copying each other. Alot of buzz is about ethics in seo. Let me ask you all so called experts, what do you mean by ethics, does these search engine owners work on ethics, everybody on internet is for making money, so where does ethics / non-ethics come from. For me it is like play to win and don't get injured. The SE is your opponent and you have to beat him to reach the top. This is one question I ask to all seo experts in the market going around, circulating articles, firstly do you circulate articles for knowledge or backlinks? Can you please give me 10 words, typing them we get the best or the most relevent site on top in any search engine. If not who brought it on top, may be one of you.

So what is the buzz all about, if you have some thing to share, please do however just don't misguide for getting links and selling your tools.

blogging script

Filed under: seo tips,sharing — by pankajj @ 7:12 pm

Blogging has become an integral part of net users. Some would like to have their own personal blog on their own serve, but doesnot know where to get it done. So here are few links that I have found can help you. For a asp.net script is on microsoft website & php script software is offered by nucleus.

The choise is yours. If you are a programmer yourself then this software can help you in making one on your own by ektron.

Cheers 

Blog at WordPress.com.